Appco USA: frequently asked questions

Contacting us

How do I contact Appco Group US?

We welcome all kinds of feedback and every comment is taken into consideration and used to make our services and business even better.

We'd love to hear from you, so please either email us at, or write to us at: Customer Services, Appco Group USA, 40 Rector Street, Suite 1504, New York, NY, 10006

How do I provide positive feedback or make a complaint about a face-to-face field representative or fundraiser?

We speak to almost 100,000 people every week in the US, and the vast majority of those people enjoy their interactions with the fundraisers and field representatives in our network.

But we also understand that there are times when you need to let us know about areas where we could improve.

Your query will be treated with the utmost consideration and, if it can’t be dealt with directly by our customer service team, it will be forwarded to the Appco US staff member who is best placed to assist you further.

For general enquiries please contact us on: +1 646 378 3280

Face-to-face sales and fundraising

Why would a company choose direct sales over TV, online or glossy ads to advertise their product, service or charity?

It’s usually not a case of either/or. Most organizations use a mixture of different advertising channels to get their message across. But we believe that people still respond best to people – and we’re not alone.

An article on New Zealand’s Monthly Giving website identifies that the number-one reason people donate is because they’ve been asked.

Face-to-face sales and fundraising also delivers powerful returns on investment because it is more cost-effective than a TV or billboard campaign and, perhaps more importantly, the results are traceable and measurable.

It’s very hard to tell if a customer bought a product because they glanced at a billboard, but very easy to know if they purchased due to a face-to-face interaction.

How much do charities pay you to fundraise for them?

Appco Group US uses a performance-based model, whereby charities pay us for the donors we deliver, so the onus is on us to sign up committed, long-term, regular-giving donors for them.

Contracts with our charity clients are agreed on a campaign basis, and payments to Appco Group US come from the charities' pre-allocated fundraising budgets (which may, for example, also include TV and billboard advertising).

We are paid by a charity for each supporter recruited who then donates for a certain period of time.

This is a one-off payment per donor from a pre-allocated fundraising budget. All donations made by people signed up by the face-to-face fundraisers in our network go directly to the nominated charity.

The Appco Group US model

How does the relationship between Appco, the marketing companies and field representatives work?

We’re glad you asked because there tends to be a bit of confusion around this, but it’s really quite simple once you have the correct information.

It’s kind of like a Venn diagram – but with three circles. Appco US sits in the middle and, on one side, directly manages relationships with its clients. On the other side, Appco also contracts independent marketing companies to provide the employed field representatives who represent Appco’s clients on face-to-face sales and fundraising campaigns.

Take a look at our diagram below for a simple visualization of our model.

FR infographics

All FRs have the option to progress to building their own team and eventually owning their own marketing company, with access to the support and experience of the Appco US and global Appco network.

Does Appco operate under a range of other names?

Appco Group does not operate under any other names. It is sometimes confused or interchanged with its parent company, the Cobra Group of Companies – of which Appco Group is a subsidiary.

In all markets in which Appco Group operates, we conduct marketing and customer acquisition campaigns on behalf of our clients, using their branding to ensure maximum awareness and understanding of their products, services and worthy causes.