Appco Group Sports commenced trading in 2000 as Allsports Direct (Australia) Pty Ltd and has earned a reputation as a professional, cost-effective means for sporting organisations to achieve their revenue- raising objectives while raising their brand awareness in the community.
Appco Group Sports specialises in creating results-oriented and actionable relationships between the sporting organisation and their target market. Appco Group Sports provides sporting organisations with access to resources to promote and sell its products in existing target markets, as well as new markets, outside of the organisation's captive audience. Appco Group Sports primarily does this through six avenues:
- Major Lottery/Raffle Program
- Match Day Lottery/Raffle Program
- Scratch & Win Program
- Pin & Win Program
- Fundraising Voucher Program
- Membership Program
Today, Appco Group Sports represents many well-known and popular sporting organisations across a variety of sporting codes such as cricket, football, rugby league, rugby union, Australian rules football, basketball, netball and charitable sporting groups (The Australian Paralympic Committee and the Surf Life Saving Foundation).
The Australian Paralympic Committee was able to send the biggest Paralympic teams ever to the Beijing and Vancouver games due to the support of Appco Group Sports and the monies raised through the lottery/scratchy programs.
The relationship between Appco Group Sports and the Surf Life Saving Foundation in Australia has now extended to more than six years and has been a fantastic relationship for both parties.
Appco Group Sports has grown over the years and successfully expanded into New Zealand in 2009 and the United Kingdom in 2011. Throughout 2012 Appco Group Sports has furthered its global reach by taking the Sports Division to America with youth organisation D.A.R.E (Drug Awareness Resistance and Education) as its first campaign.