Michael Scully: Expansion creates opportunity for everyone

Michael Scully: Expansion creates opportunity for everyone

Michael Scully, Vice President of the Appco Group network in the United States, recently travelled to the United Kingdom to talk to entrepreneurs about the importance of business expansion, compliance and changes. He wrote on Appco Group UK about what his time working in the US had taught him about business.

Michael Scully moved to the US in 2010 after a successful career with the Appco Group network in the UK. Moving to the US and seeing the growth of independent marketing companies in the network there provoked Michael to think about the importance of expansion to businesses.

‘Yes, expansion is scary’, he said, ‘but, more importantly, expansion is necessary for the future of your business.

When you expand, you have the opportunity to create more revenue and reinvest that revenue back into your business. This helps you to grow even further – it’s a cycle.’

Moving to America showed him that expansion creates opportunity for everyone: it creates opportunity for businesses and for everyone who works with them, from staff to independent contractors. .  

How do you make big changes to your business?

Michael also talked at length about the importance of keeping businesses open to change.

‘Running a successful business isn’t just about expansion. It’s also about improvement and asking how we maintain high standards and best practice,’ he said.

‘The secret to bringing about great changes is to be in a constant state of improvement. Keep making 1% changes. Business isn’t always about making big and bold changes, sometimes it’s better to change over time. Over a long period, the cumulative effect of making lots of 1% changes will improve your business no end.’

His time in the United States had made Michael incredibly optimistic about the future. Having shared his advice on expansion and change, Michael finished his speech on a positively

‘America is one of the most challenging and exciting places in the world to do business, and I think what I’ve learned here I can apply everywhere: keep expanding, keep reinvesting and keep changing.’